Uniting business,
strengthening our shared future.
2024-2026 Strategic Plan
The Bracebridge Chamber’s 2024-2026 Strategic Plan strengthens advocacy, connection, education, and promotion to support a thriving, resilient local business community.
ADVOCACY
Primary Focus: Housing
While speaking with members we have noticed a common concern is a lack of staff. Through our conversations a common point made to explain why, was a lack of places for staff to live. By supporting a slight increase to density in the urban core we are supporting more room for the type of employees Bracebridge businesses are looking to attract.
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Support of the Muskoka Community Land Trust through Bracebridge committee work and advocacy to local municipalities.
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Consistently monitoring development applications with a focus on supporting mixed-use and higher density housing in the urban core
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Speaking with elected officials at all levels of government to bring forward concerns and ideas.
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Sharing opportunities to engage with local municipalities.
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Listening to members to consistently keep up-to-date on the issues affecting Bracebridge businesses.
CONNECTION
Member to member connection is one of the greatest strengths of a Chamber of Commerce. We will build on this strength to ensure one of the main reasons a business joins the Chamber is delivering on the value we promise.
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Continued facilitation of networking events.
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Continued hosting of our main events (Awards, Golf day, etc.)
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Attending and promoting official openings to welcome new businesses and grow Chamber membership.
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Outreach to meet with members and understand their business better.
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Connecting members to clients through our online directory and inbound requests.
EDUCATION
As business leaders, you know the importance of life-long learning. At the Bracebridge Chamber we strive to support you in continued professional development to prepare you for the fast-paced world we operate in.
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More seminars/webinars that provide value to businesses.
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Addition of speakers at networking events if it fits with the event.
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Collaboration with local high schools to inform students on what a Chamber does and the importance of a strong local economy.
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Make information available to businesses that support environmental sustainability and its intersection with the Bracebridge economy.
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“Partnered posts” where an expert member in a field shares insight in the form of social media/blog content to other members.
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Sharing External Seminars and Webinars with our membership.
PROMOTION
Our reach as an organization allows us to be a direct and reputable source of information to businesses in the area. We look to leverage our audience by offering both free and paid ways to improve your marketing capabilities.
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Return of the digital ad screen.
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Continuing Advertising options through e-blasts, map ads and event sponsorship opportunities.
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Promoting events from Chamber Members and local businesses in the visitor centre.
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Seeking marketing opportunities from our partners and members to share with our membership.
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Sharing new member sign ups with our audience.
