Jaden was born in Bracebridge and raised in Muskoka. He knows the importance of being involved locally and has a passion for advocacy within the business community. Prior to becoming the Executive Director in Bracebridge, Jaden served as the Vice President of the Gravenhurst Chamber of Commerce and understands what needs to be done to have a vibrant, engaged Chamber. 

Jaden has an advanced diploma in public relations from Humber College and has interned locally and in Toronto in the non-profit, and public affairs sectors. In addition to his education Jaden also has an entrepreneurial background with experience in marketing/communications and retail operations. 

Emily was born here in Muskoka and has always known it as home, no matter where she was living. Emily returned to Bracebridge to stay in 2021 with the goal to get more involved in her community. With years working in administration, hospitality, and a passion for creating all things art and media. Emily is excited to bring her skills and experience to the Chamber of Commerce where she is responsible for communications including newsletters and social media, as well as the daily operations of the Visitor Centre.

In her spare time, Emily volunteers with the local mountain bike society (MORCA) as a women’s group ride leader. And generally spends as much time outdoors as possible enjoying the natural beauty that draws so many to Muskoka.

Originally from Thunder Bay and raised in Waterloo, Sabrina relocated to Huntsville in 2020 and quickly embraced Muskoka’s small town charm. She joined the Chamber in May of 2025 and has grown to value the strength of small town, local connections.

As a recent graduate of the Public Relations program at Western University, Sabrina is excited to bring fresh perspectives to the Chamber. She is passionate about creating inspiring content that engages and connects communities and their members.

When she isn't in the office, you can usually find Sabrina cooking, reading, or relaxing near the water.

Nancy was born and raised in Toronto and spent her summers and winter holidays at her family cottage, a place that quickly became her second home. Later, she and her husband purchased their own Muskoka cottage with the goal of retiring there, a dream fulfilled in 2011 when she concluded her career in child welfare.

Since retiring, Nancy has enjoyed becoming more involved in the community. After spending time crafting at local farmers’ markets, she now works as the receptionist at the Bracebridge Visitors Centre, where she loves welcoming and assisting visitors.